This is part 3 of a series of articles written by the GOLF 20/20 Ambassadors highlighting ways for the golf industry to engage with 18 to 34-year-olds and promote the game to millennial golfers. Read the rest of the series.
If you ask a baby boomer -- the greatest generation -- to describe a millennial, you'll frequently hear words like lazy, narcissistic and deluded. Pose the same question to a young adult, they'll use words like efficient, confident and witty.
Regardless of conflicting opinions, the fact is millennials account for nearly 25-percent of the American population and more than $200 billion in annual buying power; companies who want a piece of this market will have to adapt to their preferences. Young adults expect quality and convenience when they make a purchase, and golf is no exception.
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- LevelUp: Remember that convenience thing? When it comes to POS (Point of Sale), this payment network is leading the revolution. Customers are able to use their phone to make purchases, and businesses save big time on transaction fees. Perhaps the biggest benefit, businesses can run campaigns that reward their customers for their loyalty.
- 3 Hole Rounds: Golf courses let you pay 9 holes. They'll also let you play 18. Heck, they'll even let you 36. I think it's time introduce the 3 holes round to the world of golf. Time and money, without a doubt, are the top two reasons why golf participation rates among millennials are not matching its potential. For a fraction of the price and less than an hour of their time, millennials will be filling empty tee times that otherwise go unsold.
- On Board Technology: If I'm paying an addition $20 for a cart, it should do more than get me from point A to point B. The first golf course to put a 4G mobile hotspot on their carts will make a fortune! Millennials are going to the golf course to be entertained and have a good time. If you put speakers and an auxiliary cable in the cart, I'm much more likely to rent it.
By: Chase Russell
Twitter: @ChaseMRussell
Instagram: chasemrussell
