As a member of New Mexico State's PGM program, Ben Farley is well on his track to a successful career in the golf industry. Ben is particularly interested in the retail aspects of a the golf industry, and shared some of his experiences with us as a State Traditions Brand Ambassador in his effort to gain valuable experience in professional development as modern golf professionals do a lot more than just teach people how to play.
I learned of State Traditions during my summer internship at Oklahoma City Golf & Country Club. We had brought on the product as a trial run and it flew off the shelves. That was one of the best selling items in the golf shop. The ability to support your state as a whole while supporting your preferred school was what drew a lot of customers in.
Tailgaiting! The interest and excitement from just walking around and handing out some croakies and koozies really was impressive. I also enjoyed taking part in an event called the Watermelon Bust. It's put on by a fraternity on campus to support their philanthropy "Feeding America".
The brand recognition on campus has improved greatly. Everyone is becoming more aware of State Traditions and enjoy the products they produce. Walking through campus you see more and more croakies and hats worn by the students.
State Traditions is extremely welcoming and such a great company to be associated with. Since being a brand ambassador for ST that I have realized that there are retailors out there that the golf retail market perhaps overlooks and these companies provide amazing products and services that market very well to golfers.
With the outstanding young talent and the experience that the New Mexico State University PGM Program has, it can definitely compete in the NCCGA.
My goal is to become a head professional at a private facility with great membership. And hopefully I can hire PGM interns to try and give back to the program that has benefited me so much throughout my college career.